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MANAGE MY HOME

Shifting Focus from Product to Partnership

Sears has long been the place to go when you need a new washer, lawnmower or drill. While homeowners could count on the retail giant to carry some of the most trusted brands of tools and appliances, Sears didn’t necessarily stay top of mind in between these infrequent purchases.

What would keep customers more engaged more regularly? The right content, of course.

We had the right fix

By creating an online community for its core audience of homeowners and empowering them in all stages of homeownership, especially maintenance, Sears could become a trusted partner, not just a place to shop. And so, Manage My Home was born(eventually to become Manage My Life).

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Creative Ideas & How-To's

TOOLS FOR MANAGING PROJECTS

ANSWERS FROM EXPERTS

ACCESS TO PRODUCT MANUALS

Manage My Home helps Americans take charge of the largest investment most will ever make — their homes.

The Sears and THINK team worked over a two-year period to launch this community and add content, new features and functionality using Agile development methodologies.

Homeowners High-Fived

Sears’ first foray into content marketing and online community building was a hit with homeowners. Over a 24-month period, the community grew to 2 million users and the company’s Facebook fan base grew tenfold. Manage My Life increased awareness in the DIY space for Sears, and ultimately increased sales of their products.