windstream.com
Website strategy, creative design, development and online marketing campaign
Situation
Recently formed through a strategic merger and spin-off, Windstream is America’s largest telecommunications and entertainment delivery company servicing emerging rural markets. As a new brand, Windstream needed an interactive partner to help them embrace the online channel to introduce prospects and existing customers to the company’s product offerings.
Ideas
Create a dynamic online presence for the company’s new brand while leveraging the service-based heritage of the founding companies.
- Create a website that communicates the company’s products, services and value proposition at a glance
- Develop a service finder customers can use to find the products and services available in their area
- Reinforce the brand icon by developing an 3D Truck Tour with multimedia capability
- Recommend, execute and optimize all online media planning, buying and search engine marketing
Results
www.windstream.com was successfully launched in July 2006. An integrated media plan including rich media banners and an event marketing microsite supported the phased brand launch. Results from the online marketing plan exceeded goal by 300% in the first month.