Weather.com
On-site promotional banners
Situation
Weather.com wanted to maximize ad revenue by increasing its audience traffic beyond the home page to view additional pages of lifestyle content. They turned to THINK to develop a new look and feel for promotional banners that would invite the visitors to delve deeper into the weather.com site.
Ideas
Develop seasonally relevant branded banners that integrate with site content to drive more clicks and deepen the engagement.
Results
THINK doubled click-through rates on the weather.com site within the first six months of the campaign.