Oasys Mobile
Brand development, website architecture and design
Situation
Oasys Mobile wanted to create a new brand centralized around the ultimate wireless content and community portal targeting the youth market. Loaded with direct-to-consumer mobile content, the site needed to attract users with a creative look-and-feel and encourage return visits.
Ideas
Create a brand that embraces the benefits of mobile content creation, sharing and storing while resonating with the target demographic.
- Translate Oasys Mobile’s business vision and technology infrastructure into a tangible brand that consumers and investors can embrace – Oasys Mobile, Wireless Refreshment
- Enable marketing partners to maintain brand consistency
- Create a site architecture that stylishly facilitates mobile content merchandising and sampling
Results
According to the Telephia Mobile Game Report for Q1 2006, Oasys Mobile is now the 8th largest generator of mobile game revenue in the U.S. The site THINK designed and built continues to be a huge revenue generator for the company.