Men’s Journal Jeep Hook-Up
Promotional website strategy, creative design and development
Situation
Jeep teamed up with Men’s Journal, a leading adventure magazine, to create a cross-media promotion that creatively introduced the 2007 Jeep Patriot. Together, they needed a promotional website to drive awareness of the all-new Jeep.
Ideas
Create an innovative online presence that encourages user participation and leverages the outdoor adventure community.
- Create a dynamic giveaway promotion focused on team-building, with outdoor gear and a 2007 Jeep Patriot as prizes
- Leverage the Jeep and Men’s Journal brands to appeal to both audiences
- Facilitate site exploration and education about the 2007 Jeep Patriot through an innovative yet intuitive site architecture
Results
The promotion attracted more than 1,200 registrants, with 29 winners.