InTown Suites
Website strategy, design and development and launch banner campaign
Situation
InTown Suites leads the way in the extended-stay hotel industry, but they were far behind the competition online. To correct this, the company wanted to increase its online marketing activities overall, but they lacked strategic direction. THINK analyzed the company’s current and future opportunities and provided a multitude of recommendations. With guidance from THINK, InTown pursued a targeted list of activities, including a website redesign and an online media campaign.
Ideas
Bring the company’s dedication to customer service and satisfaction to the Web.
- Combine a clean, fresh Web design and user-friendly navigation with strategically positioned banner campaigns
- Reintroduce the InTown Suites website to better align their online presence with the quality and service they offer offline
- Create online media to support the company’s new face on the Web
Results
The new site and integrated online marketing programs have increased ROI 2x, based on an average 3-week stay, and search has generated 12x ROI. In addition, THINK's efforts have helped increase brand awareness and make the company’s online presence more sophisticated.