Case studies

THINK Interacitve has worked with clients big and small across all business categories andn audience segments. View our marketing case studies to get an idea of our award-winning work.

Alltel Wireless, The Weather Channel -- Weather.com, AT&T Classic, Men’s Journal, Windstream.com, ACE Limited, IBM, Intown Suites, Oasys Mobile, Emory University’s Goizueta Business School

Awards

We’ve consistently been recognized for our creativity, innovation and success.
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IBM
Internal marketing communications strategy and campaigns, online training, Web-based product demos

Situation

IBM’s consumer, corporate and events marketing groups have looked to THINK to strategize and develop Web-based internal communication and customer-facing marketing initiatives.

Ideas

Create innovate programs that help IBM marketers define and refine their products’ value propositions and business processes, and engage key audience segments with interactive audience segments through interactive participation and demonstration solutions.

Develop a series of learning modules for strategic event planning and execution tailored to key constituencies
Improve the user experience and visual design of IBM’s internal events management tools and database
Create Web- and CD-based tutorials and presentations
Create online consumer product demos

Results

Thanks to our strategic thinking and creative execution of ideas, IBM has called on THINK as an interactive partner multiple times over the past few years. The Event Planning Tool we collaborated on quickly expanded to include more than 5,000 events and is now used by all of IBM's Worldwide Marketing Groups to plan and track ROI performance.