Case studies

THINK Interacitve has worked with clients big and small across all business categories andn audience segments. View our marketing case studies to get an idea of our award-winning work.

Alltel Wireless, The Weather Channel -- Weather.com, AT&T Classic, Men’s Journal, Windstream.com, ACE Limited, IBM, Intown Suites, Oasys Mobile, Emory University’s Goizueta Business School

Awards

We’ve consistently been recognized for our creativity, innovation and success.
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Alltel
Interactive Agency of record

Situation

THINK and Alltel embarked on a multi-year, multi-phased effort that transformed their limited Web presence and online marketing programs into one that now supports all key areas of the customer lifecycle.

Ideas

Engineer Alltel’s Web presence around the customer and their relationship with Alltel online.

Create an online experience that continually validates brand position through presentation, content and functionality
Develop and promote multiple avenues for customers to locate and purchase online, through retail or tele-sales
Launch segment specific destination sites and online marketing campaigns
Create user-centric, online self-help and self-service modules
Plan, place and optimize integrated online banner campaigns, SEO, viral, mobile promotions, advergaming and content sponsorships to drive acquisition

Results

THINK turned Alltel's online channel investment upside down, moving it from negative ROI to positive ROI while building a low-cost, new customer acquisition platform. Industry recognition for THINK's Alltel work includes multiple WebAwards, 2005 AMY Marketer of the Year and the Yahoo! Big Idea Award.