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THINK Interactive, Inc. Redesigns Orkin Website
Site Supports Rebrand Campaign
ATLANTA (July 15, 2008) - THINK Interactive, Inc., an Atlanta-based interactive marketing agency, announces today it has redesigned the Orkin website.
THINK refreshed the site to align with Orkin’s new brand campaign. The redesign includes a new homepage and a Flash experience allowing users to watch the latest Orkin commercials directly on the homepage. The primary goal of the site is to educate users about the various types of pests that can invade their home and illustrate the different ways in which Orkin can help protect against these pests. Introducing elements of the new campaign and updated educational information throughout the site reinforces Orkin’s leadership role as recognized experts in the pest control industry.
“THINK Interactive has a long tradition of crafting creative user experiences across a variety of brands,” explains Chris Wilson, principal and managing partner of THINK Interactive. “Orkin is a well-known and respected brand and we believe that our website redesign will have a positive influence on its customers.”
“We asked THINK Interactive to deliver a website that was creative, aligned with our current advertising strategy and ready for launch in a relatively short amount of time, explains Rob Crigler, Director, Interactive Marketing of Orkin. “THINK Interactive accomplished those goals and created a website with a level of polish that makes a difference to our customers in a very competitive market.”
Agency ContactSimon Cole
THINK Interactive, Inc.
404.962.8986
Media Contact:
Robert Clarke
Trevelino/Keller Communications Group
404.992.5667