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The Weather Channel Interactive Announces the Launch of new UK Website Featuring designs by THINK Interactive, Inc.
Selection highlights THINK’s International Capabilities
ATLANTA (June 09, 2008) - The Weather Channel Interactive (TWCi) announces the launch of its redesigned UK website, weather.co.uk. Behind the redesign was a partnership with Atlanta-based integrated interactive marketing agency, THINK Interactive, Inc. TWCi plans to re-launch its French and German sites, also redesigned with THINK later this year.
"We're excited about expanding our relationship with The Weather Channel Interactive," said Chris Wilson, president of THINK Interactive. "These new projects are an endorsement of the quality of work and results we've delivered for TWCi in the past, and are indicative of the international development capabilities and expertise found at THINK. Based on our history of success, we look forward to continuing to strengthen our relationship with TWCi."
The redesigned UK website provides visitors with an improved user experience, an updated design, and an increased amount of lifestyle content that features travel, health, climate, and local event information. THINK's design expertise helped TWCi to increase its international brand leadership while providing more opportunities to strengthen customer loyalty and grow revenue.
"THINK impressed us with its understanding of how our users utilize technology to find and use the weather-related information that’s important for them to make decisions," said Pascal Racheneur, Director, International Division for The Weather Channel Interactive. "THINK's strategic and creative work were extremely well developed and proved that they understand the international space."
The UK website launched on March 25. The French and German websites will launch later this year.