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THINK Interactive 2007 New Business Wins, July 6, 2007
ATLANTA (July 6, 2007) – THINK Interactive, an Atlanta-based integrated interactive marketing agency, has been selected by several new clients to help them launch online marketing initiatives. THINK’s interactive expertise and broad range of services and experience has made them a top agency among interactive marketing services firms for more than 12 years.
Cox Communications has hired THINK to run its latest Identity Management initiative. The initiative will create a consistent, logical user identity and authentication nomenclature and taxonomy for all Cox Communications’ websites, ensuring seamless transitions between sites and applications and a better user experience overall. “THINK is very excited to partner with Cox on such an important assignment,” states Chris Wilson, Managing Partner at THINK. “By developing a new user-centric identity management approach, it will be much easier for Cox customers to locate information and access functionality important to their relationship with Cox offerings.”
For Wenner Media (publisher of Men’s Journal, Rolling Stone and Us Magazine), THINK launched an online promotion including a microsite and online and email marketing components for a giveaway co-sponsored by JEEP® and Men’s Journal. Capitalizing on both brands’ affinity for outdoor adventure, users created teams, or “tribes,” and logged on to answer trivia questions for a chance to win the new 2007 JEEP® Patriot. The proud winner was announced this month. Go to http://www.mensjournaljeephookup.com to view contest photos.
Spark IP, a comprehensive Web-based company used for managing university and research institution Intellectual Property, chose THINK to design the user experience and interface design of their online marketplace. The website allows universities to manage their intellectual property from idea conception to patent/market research, to patent protection, to licensing and ultimately, to funds transfer.
Earlier this year, THINK began redesigning the Windstream Supply website. Windstream Supply is able to offer telecommunications products and services to a range of telecommunication industry players at competitive prices through their relationship with hundreds of equipment manufacturers worldwide. The site was designed to offer a quick and easy way to order high-demand products and receive customer support through a convenient online portal.