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Daniel Davenport of THINK Interactive Speaks at CTFA 2007 Legal & Regulatory Conference, June 13, 2007
ATLANTA (June 13, 2007) – Daniel Davenport, the Director of Emerging Media at Atlanta-based integrated interactive marketing agency THINK Interactive, spoke at the advertising and emerging media panel discussion at this year's Legal & Regulatory Conference of the Cosmetic, Toiletry, and Fragrance Association (CTFA), held April 25-28 in Savannah, Georgia.
Sitting on the panel with a wide range of experts and thought leaders within the industry, Davenport discussed the impact of current and future marketing and media platforms, including immersion, IPTV and the capabilities of the mobile Web throughout the industry.
"Even with all of the progress we've made to date in emerging media platforms, truly the most exciting developments are yet to come," said Davenport, noting that the capabilities of cell phones and other handheld devices over the next few years will expand to the degree that they rival even desktop computers in the robustness of their functionality.
Farah K. Ahmed, Assistant General Counsel for the CTFA, said Davenport's presentation offered insights that will shape how the conference attendees approach their business in many ways. "CTFA strives to keep its members up-to-date with the latest marketing and advertising strategies," said Ahmed. "Daniel provided an informative and entertaining presentation that gave attendees insight into some of the most exciting emerging media advances."
A wide array of additional topics was covered during the conference, including "Navigating the E-Discovery and Document Retention Landscape" and "Your Global Company – A Closer Look at Foreign Outsourcing."
About Cosmetic, Toiletry,and Fragrance Association
Based in Washington, D.C., the Cosmetic, Toiletry, and Fragrance Association (CTFA) is the trade association representing the cosmetic and personal care products industry in the United States and globally. Founded in 1894, CTFA has a membership of more than 600 companies including manufacturers, distributors, and suppliers of the vast majority of finished personal care products marketed in the United States.