OUR THINKING

Viewers have a desire to experience their favorite programming beyond simply watching it. But we recognized a need for balance between consuming video content and interacting with it at a deeper level. So we set out to give users an easy way to vote, rate and consume content from the traditional T.V. programming that was fun, interesting and engaging.

THE CHALLENGE

TBS wanted a place for fans to visit and engage with online content during and after programming for the launch of two new shows, Very Funny News and Trends with Benefits. TBS witnessed a growing number of viewers watching T.V. with their laptop, tablet or smart phone and saw the unique opportunity to reach them in a new way. TBS enlisted the help of THINK to develop a second screen experience that would encourage viewer engagement beyond the program.

THE SOLUTION

THINK created two microsites, one for Very Funny News and one for Trends with Benefits that gave people the opportunity to express how they felt about specific parts of the shows. We took the experience beyond a simple 'Like' button and implemented a new rating system that spanned from 'Hate It to Love It'. Users were able to scan through videos by subject or topic using colorful and intuitive navigation to vote for what they thought was interesting.

Final Thoughts

This was just the beginning of THINK's exploration into second screen opportunities. We're working to better understand what makes the most compelling solutions for the marriage of traditional and interactive experiences.

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