OUR THINKING

It was easy to see that certain areas of sap.com could be optimized to help users more quickly and easily get to product information and knowledge that would aid in the decision-making process. We believed that by more clearly defining the role of the user and the information he’s looking for, we could offer unique insights that would make huge headway against SAP’s conversion problem.

THE CHALLENGE

Although awareness of SAP was high when we began working with them, they struggled to use the digital channel to convert small- and medium-sized businesses into customers. They needed to take an in-depth look at how to reach these users with relevant and useful data, and then develop a plan for leveraging these learning within SAP as a whole.

THE SOLUTION

We started with a small- and medium-business solution finder that revolutionized SAP's approach. It was so successful that it was quickly used as the model for similar areas of SAP.com. We continued our work with the company, evaluating how they address industries online, in terms of both user needs and content offered. Our strategic, architectural and creative thinking was used in the overhaul of the entire sap.com site.

Final Thoughts

What started as a small engagement drove such big results for SAP that they kept coming back for more.

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