OUR THINKING

THINK worked to find new ways of maximizing ad impressions, CPMs and alternative revenue streams in areas such as mobile, while at the same time adding value to members without cluttering the user experience.

THE CHALLENGE

My Coke Rewards is a massive, well-established customer loyalty program for one of the largest brands in the world. Their website, MyCokeRewards.com, is driven by point sales and ad revenue. Coke partnered with THINK to strategically find new ways of increasing business value over the long haul.

THE SOLUTION

We took a long, hard look at MyCokeRewards.com through the lens of a digital media buyer so we could better understand the value of the audience to potential advertisers. We poured over rate cards, inventory usage records, sales channel/support data, analytics and site traffic data. We made strategic and tactical recommendations in such areas as the site's user experience architecture and inventory units and placements, ad inventory management and rate negotiations with third-party ad sales.

Final Thoughts

MyCokeRewards continues to be one of the largest and most successful brand loyalty programs in the country and is now positioned to grow as a business and as a valuable relationship building venue for years to come.

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