OUR THINKING

As everyone knows, fast food is all about pleasure and instant gratification. So we needed a way to mimic those emotions online – and it had to be supremely fun and entertaining since there was no media buy in place to help drive traffic to the promotion. So what better way to get the emotions flowing than with music? We put music to the test and put Arby’s $1 Menu on the map.

THE CHALLENGE

Arby’s had just left their traditional agency and needed a fast-turnaround promotion created for the homepage of arbys.com. Their new $1 Menu was a compelling offer, and they were searching for a way to cut through the cluttered fast food marketplace to reach consumers in a rich and engaging way.

THE SOLUTION

With the clock ticking, we created the Arby’s Snack Mixer, a quirky, super-sharable, music-mixing experience that let users pick a background track, then lay the sounds of snacking on top. It was an instant hit that was shared too many times to count. Actually, we just lost count…

Final Thoughts

Arby’s Snack Mixer won a 2011 IAC Award for Outstanding Interactive Application.

 

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