Category Archives: Marketing
Wearable Technology Gains Momentum in 2013
Wearable technology is a growing trend in the digital world that is ready to take the general public by storm. The social media buzz around wearables has skyrocketed in 2013 – follow us as we breakdown the social media conversation and what it means for the future of wearable technology. Continue reading
Tagged crimson hexagon, Facebook, google glass, Mary Meeker, twitter, Wearable technology, wearables
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Marketing Analytics reaches the C-suite
IBM is traditionally a bellweather indicator of ideas that have reached the mainstream. In 1999 IBM launched its “ebusiness” advertising campaign, bringing the use of the internet into focus for business. Adage reports today that a new IBM campaign is launching introducing the important of marketing analytics for CMOs and C-level business executives. Continue reading
Tagged Big Data, Marketing Analytics
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B2B buyers use social media
The social channel represents a new source of information and industry conversations that are critical to both sellers and buyers of B2B products and services. The better positioned sellers are in the creation of social content and the conversations that ensure, the more influence they will command over their buyers. Continue reading
Facebook – Instagram Deal Roundup
We’ve been talking, reading and watching a lot about the Instagram deal this past week. Here is a quick roundup of some posts we’ve seen on key aspects of the deal. Valuation The billion dollar acquisition triggered a lot of … Continue reading
Group Buying Sites: Play or Pass
Last Wednesday, 3/21/12, THINK put on an audio conference for the Association of Strategic Marketing on group buying sites. Group buying services, like Groupon and Living Social, have been on our radar for a while now and we wrote a … Continue reading
CXM helps B2B Companies
Many B2B companies have not embarked on social media projects because the ROI of such activities has been hard to quantify. As it turns out, that may not be a bad thing. Continue reading
Tagged Customer experience management
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Digital channels move at the speed of social: THINKING about CXM
Consumers expect any brand communications to happen as quickly as communications in social networks. With the ultimate goal of increasing customer engagement, new tools and practices called Customer Experience Management are emerging to help brand marketers observe, orient, decide and act in the digital channel. Taking advantage of these new developments will help brands increase sales and satisfaction in a fast paced, multichannel environment. Continue reading
Should You Build a Smartphone App?
Should you build a smartphone app? I don’t know. What I do know is if you haven’t asked yourself that question you need to do so very soon. Here are some stats to digest…
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Tagged app, apps, Mobile, mobile web, smartphone
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80% of pet owners make lasting brand choice during puppyhood
Pet ownership in the US is at an all time high and with 63% of American households owning a pet the market for pet food and related products is considerable. The Pet Food Association of America estimates that on average people spend $254 per year on dog food alone. With 78.2 million dogs in the US that make the pet food category worth a whopping 19.6 billion dollars per year. Continue reading
Projected Growth of Interactive Marketing Budgets thru 2016
In October, THINK attended the Forrester Consumer Forum in Chicago. We saw lots of great presentations, including one given by Sean Corcoran, Senior Analyst at Forrester Research. The presentation, titled “The Role of Digital Agencies in the Age of the … Continue reading