Suncoast wanted to serve more people – not just for its own gain, but because Suncoast’s products and services can improve the financial well-being of its members. They needed an improved digital experience that encouraged membership and educated members and potential members not just of the products and services available, but also of the role the credit union played in the community.
The new site needed to demonstrate the Suncoast difference throughout the experience – and that difference would help promote both membership and products. It needed to speak to members and potential members of all walks of life and provide information in a way that was intuitive for potential users, not just internal credit union stakeholders. It also needed to be easy to update and incorporate various data feeds from Suncoast’s back end.
We started with one of Suncoast’s key tenets “Trusted and Transparent” as the underpinning for the website. From the open, airy design, to the use of images of real members and employees, the site brings the Suncoast philosophy to life. Interactive elements on the homepage demonstrate the Suncoast difference in real terms – the amount of money members can save through Suncoast products vs. the average bank – as well as how Suncoast membership is a partnership that can help members at various life stages. An interactive “wheel of giving” shows Suncoast’s contribution to the community.