THINK Interactive, Inc.

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80% of pet owners make lasting brand choice during puppyhood

puppy

Pet ownership in the US is at an all time high and with 63% of American households owning a pet the market for pet food and related products is considerable. The Pet Food Association of America estimates that on average people spend $254 per year on dog food alone. With 78.2 million dogs in the US that make the pet food category worth a whopping 19.6 billion dollars per year. Continue reading

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THINK attends jQuery Summit

Environment for Humans

The THINK tech team attended the Environment for Human’s jQuery online summit in November. The summit covered many aspects of implemented jQuery in web application builds and provided our team with additional knowledge that we use to deliver solutions to your clients. Continue reading

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Projected Growth of Interactive Marketing Budgets thru 2016

Digital and Interactive Marketing Budgets Growth 2011 - 2016 (Forrester)

In October, THINK attended the Forrester Consumer Forum in Chicago.  We saw lots of great presentations, including one given by Sean Corcoran, Senior Analyst at Forrester Research. The presentation, titled “The Role of Digital Agencies in the Age of the … Continue reading

Posted in Digital Advertising, Marketing
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Timeline for pages and brands

facebook_150_logo

Following our last Facebook post on using the platform to drive sales, I have spoken with a number of brands and agencies about the fact that Timeline is not available for brand pages yet. While that is correct I will make a bold prediction that there will be Timeline capabilities for brand pages and the time to plan for that development is now. Continue reading

Posted in Digital Advertising, Social Media
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THINK Attends Forrester Consumer Forum Conference in Chicago

Forrester Consumer Forum Welcome Sign

THINK attended the Forrester Consumer Forum in downtown Chicago at the end of October 2011.  Held at the beautiful Chicago Hilton on Michigan Avenue, the marketing conference attracted nearly 2000 marketers from around North America. The opening keynote address from … Continue reading

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Selling products with Facebook

facebook-money

Facebook’s massive size makes it an attractive channel for selling product. Though Facebook is a power house ad network and does a brisk business in virtual product actual retail commerce has not taken off yet. Continue reading

Posted in Social Media
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Social Buzz Increases TV Ratings

Increase in ratings over a show's lifespan

Common sense tells us that when a new TV shows launches, the more it is hyped up in the media the higher the ratings will likely be. It wasn’t until recently; however, that Social chatter online was recognized as having a strong effect on TV ratings as well. Continue reading

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THINK Attends BarkWorld Pet Social Media Conference

THINK Interactive at Barkworld Pet Social Media Conference

At THINK, we have a ton of experience working in the digital pet space, from serving as digital agency of record for The Nutro Company and Greenies brands to building social and mobile properties for brands like Pedigree and Temptations. … Continue reading

Posted in Social Media, THINK News
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On-Page and Social Media Channel SEO Tips

on page search engine optimization for websites and social media

So you’ve reached SEO cruising velocity.  Your site architecture is crawler-friendly, your copy is keyword-rich, and your title-tags and meta-descriptions are pristine.  What’s next?  Here are a few additional steps to help push your site higher in search rankings. Focus … Continue reading

Posted in Digital Advertising, Marketing, Strategy
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Real Meaning: Inspiring Action for Greenies Joint Care

Greenies Wag & Walk 4 Life

Getting to the real meaning behind what you do is powerful. We’re specifically concerned here with what meaning exists for your target customers. To often we go through the motions of a product launch or promotional campaign and never stop to ask ourselves if there’s deeper purpose. Granted, sometimes it is what it is – a $5-off coupon is basically a $5-off coupon. However, very often there’s more and almost always that “more” is what a customer will be energized by. Continue reading

Posted in Creative, Launches, Marketing, Social Media, Strategy
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