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iMedia top 25 East Coast Agencies to Watch

THINK is proud to be featured by iMedia as one of the top 25 East coast agencies to watch in 2011. iMedia highlighted the work we have done for Orkin and Sears as top examples of innovative branding in the interactive channel.

iMedia describes the criteria for selection as follows: “The iMedia 25 agency list recognizes the accomplishments of key agencies that have advanced interactive marketing through big ideas, brilliant creative, cutting-edge technology, and the passionate pursuit of excellence in the digital space. Collectively, these are some of the agencies that move, shape, and lead digital.”

From iMedia:

The Orkin Bug Battle iPhone game by THINK

“Recently, THINK Interactive took the brand to the next level, creating “Orkin Bug Battle,” a silly but strangely satisfying casual game that lets users “flick, squash, and swat bugs.”

While it’s probably not the sort of game you want to play when you need an Orkin man to come to your house, it’s a clever way to connect users to the brand when they don’t need the company’s service, which is probably most of the time.”

Sears Facebook application by THINK

“The agency also lives up to its name when you look at the work it has done for Sears. After working with Sears to launch the Manage My Life brand and site online, it further helped promote the company by creating several Facebook quizzes that invited users to discover a theme song for each of their various DIY activities.

While the quizzes are mostly fun, they also provide users with that extra boost of utility by giving them a pleasing soundtrack for the projects they like to do.”

As with any industry accolade, its nice to be recognized for good work.  In all cases of successful interactive marketing, it takes a good concept, a strong team and a client that is willing to explore new options in the digital space.

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