“Good work leads to good work”

“Good work leads to more work” was Ted Royer’s saying of the night at the March 2011 Atlanta Ad Club event. Royer, of Droga5, gave a lively presentation and showed some of the agency’s best work from the last few years. Droga5′s first...

Email Marketing Still Matters

Email is not dead. Far from it, in fact. Despite the enormous attention given to just about every other form of digital communication, email remains a smart and effective way to reach consumers and track results. This was the perspective from which the panel at the...

Rules for Running Contests on Social Media

I know what you’re thinking – rules? Can’t I just create a contest,  giveaway or promotion, create some great designs and run with it on Facebook or Twitter? Actually, no. Or, at least you shouldn’t until you do your research. A company called...