Atlanta (October 12, 2012) — After working together for more than six years on a wide variety of successful client engagements, THINK Interactive is acquiring Echo Visualization (EchoViz). “Given our history together, the synergy of our teams and consumer demands in the marketplace, this was an obvious and natural evolution for both firms,” said Chris Wilson, Co-owner of THINK.
The partnership is a win for both agencies — and their clients: THINK is an interactive agency focused on innovation in digital marketing, and EchoViz is a globally recognized leader in user experience design, particularly for websites, software, and industrial and medical products. With EchoViz as a part of the THINK family, the agency is positioned to offer leading-edge work in digital interaction and experience design services across a comprehensive set of hardware and software platforms and the full spectrum of digital touchpoints for users and consumers.
“Given users’ and consumers’ extremely high expectations around digital engagement and interaction, we believe there’s a growing need for an integrated approach to ideation and the expression of those ideas through world-class experience design,” said Wilson. “The number of digital touchpoints and interaction opportunities that exist today cover a wide and growing spectrum in terms of internal operations, product offerings, marketing activities, retail activation and more. To be successful, brands must take a holistic approach to experience design and digital ecosystem management.”
With the inclusion of principals Michelle Berryman, FIDSA — who’s also an executive board member of the International Council of Societies of Industrial Design and a past president of the Industrial Designers Society of America — and Brian Lynn, a seasoned veteran in digital, interactive environments and industrial design, THINK now offers the depth and experience necessary to navigate today’s complex digital environment and bring pioneering digital experience design to each and every client.
“We think in terms of the collective brand experience and information design that delivers the highest possible business value and delight factor at every digital touchpoint,” said Berryman. “And we do this for everything from websites, social platforms and apps to mobile devices, touchscreens and medical and industrial hardware and software.”
About THINK Interactive
THINK Interactive has helped brands create business value through digital channels since 1994. A private company based in Atlanta, Georgia, THINK provides a full suite of digital marketing, media, mobile and experience design services to companies ranging from progressive and new to established Fortune 500 leaders.
About Echo Visualization
Echo Visualization is an award-winning Atlanta-based agency committed to creating digital experiences that far exceed client expectations. Strongly rooted in best practices and innovation, EchoViz has a long history of delivering excellence in the form of user experience, digital media, development and implementation, animation, interactive environments and product-based experiences.