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What the Internet of Things Really Means (DIG South 2014)

Last week at DIG South, I gave a talk titled “What the Internet of Things Really Means.” One of the next big drivers of transformation for consumers and businesses — and one of the biggest buzzwords — is the Internet … Continue reading

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Five Startups We’re Following – DIG South edition

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We are having a great time at DIG South talking to all of the wonderful people and loving the vibe in Charleston SC! Here are a couple of our favorite companies. Continue reading

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Five Startups We’re Following

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It’s been a busy week, but the startup world has still found time to pique our interest. Continue reading

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Introducing Think Make Learn

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I am proud to announce a new division of Think called Think Make Learn. TML takes the years of experience we have creating products and services in the digital channel and puts a box around time frames and deliverables in such a way that a client can hire us for a day, a week or a few months and come out of the other side of the engagement with an internal team that has rallied together around a new product or service idea. Continue reading

Posted in Events, Launches, Strategy, THINK News, User Experience
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Join us at Dig South!

Dig South Interactive Festival

THINK will be participating at Dig South, the southeast’s interactive festival celebrating innovation and the digital economy. The festival, held in Charleston, SC, is a 5-day event running from April 9 – 13. Continue reading

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Innovation in Today’s Marketplace

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We need to get back to basics when we think and talk about innovation. We need to decouple the creation of new – or the improvement of existing – ideas, devices or methods from a corrupted Hollywood model that puts your face on the cover of Forbes and a couple of Italian super cars in the driveway. You can party in Ibizza later. Right now, there’s work to do. Important work. Innovative work. Continue reading

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Five startups we’re following

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Marketing and advertising are historically driven by messages. But the sea change of digital means that what a brand says it does is much less important that what it actually does. And today’s consumers are too savvy, too jaded, and … Continue reading

Posted in Strategy, Technology, User Experience
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Thoughts on the Cadence, Frequency & Intensity of Experiences

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Although today’s digital experiences are splintered between devices, channels, contexts and need-states along a customer journey, it’s important to remember digital experiences are not continuous, but rather discrete events that unfold over time and happen with a certain cadence or frequency and a certain intensity. Continue reading

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Building a Framework for User Experience

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The Attributes of UX Canvas is a tool our team uses to help frame our experiences. We encourage you to give it a try and to co-opt it and adapt it to your projects. We hope it will prove as useful for your team as it has for our team. Continue reading

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Hearts & Stars: Balancing wants & needs

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In contrast to product reviews that rank a product’s intrinsic, observable & describable qualities with “stars”, we need another language for describing the personal, emotional feelings evoked by a product – “hearts”. Continue reading

Posted in Marketing, User Experience
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