It's out there.THINK Blog
Christopher Bosh in the Multiverse
Christopher Bosh in the Multiverse poses a lot of questions about identity and ownership in the digital age. Questions such as: Who actually owns a player’s likeness — the player, the NBA, or is ownership irrelevant because it fair use? … Continue reading
Australian International Design Awards: Sports & Pleasure
It’s not at all unusual to find sex toys entered into design awards programs, but this year is the first year the Australian International Design Awards has seen this type of entry. It’s also the first time I’ve ever had to specifically assess this type of product. Additionally, it’s the first time I’ve seen so many of this type of product entered into an awards program. Continue reading
THINK helps Orkin shift its foundation
When THINK dug into Orkin’s latest challenge — a cluttered pest control market and brand indifference — we uncovered a foundation that made us see the company with fresh perspective. Orkin hadn’t succeeded in keeping people engaged beyond the acute need, we found a way to fix that. Continue reading
We Are The Architects of the Future
It’s astonishing how much information we consume in a day. In 2009, the average household consumed the equivalent of the information contained within 21-foot high stacks of thick paperback novels, covering the entire United States, including Alaska, every day (read … Continue reading
The Future of Big Data and the Data Scientist in 2013
Big Data quickly became one of the biggest buzzwords in business technology. Learn why 2013 will shape the future of big data and the data scientist. Continue reading
Tagged Analytics, Big Data, data science, data scienti
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Understanding Facebook’s EdgeRank and the Recent Drop in Brand Page Reach
Much like Google uses a complex algorithm to decide which search results to display, Facebook implements a similar system for their users’ news feeds called EdgeRank. Recent changes to the way the algorithm works have limited the reach of Brand Pages and upset Social Media Managers at many prominent brands. Continue reading
Tagged edge rank, edgerank, Facebook, page reach, social analytics
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Thomas Marzano to brands: focus less on advertising and more on user experience
Thomas Marzano is a Global Creative Director at Phillips Design. Here he is at a Guardian conference on the future of advertising, describing what he sees as a critical difference between old-style brand thinking, which centers on outward communication of … Continue reading
Atlanta Agencies THINK And EchoViz Join Forces
Atlanta (October 12, 2012) — After working together for more than six years on a wide variety of successful client engagements, THINK Interactive is acquiring Echo Visualization (EchoViz). “Given our history together, the synergy of our teams and consumer demands … Continue reading
Hack-a-thon at Digital Atlanta: The report (part 1)
Digital Atlanta was last week. What a blast! Digital Atlanta is an annual event which brings hundreds of digital professionals from Atlanta and beyond for a week of socializing, learning, and designing. THINK participated in the conference, and we also … Continue reading
Tagged Digital Atlanta
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Marketing Analytics reaches the C-suite
IBM is traditionally a bellweather indicator of ideas that have reached the mainstream. In 1999 IBM launched its “ebusiness” advertising campaign, bringing the use of the internet into focus for business. Adage reports today that a new IBM campaign is launching introducing the important of marketing analytics for CMOs and C-level business executives. Continue reading
Tagged Big Data, Marketing Analytics
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