HEY, LOOK WHAT WE FOUND
We come across interesting things all the time — new technologies, digital trends, cool industry events. Take a look at what’s got us thinking lately.
If you are in Atlanta between now and January 23rd and you’ve got an interest in wearable computing, a trip to the Stubbins Gallery in the Georgia Tech College of Architecture is a must. The current exhibition, called Meeting the Challenge – The Path Towards a Wearable Computer, features more than 30 examples of wearable technology dating back to 1989.
Ten fundamental principles of experience guide our work at THINK. We’ve introduced each of the principles before and now we want to begin unpacking each of them more fully by describing why they are so critical to designing great experiences. Let’s start at the top with the first 5:
Who really wants to arrive at their hotel only to wait in line for a key after traveling all day? Airlines long ago cut down on costs by pushing the check-in process to consumers, and it saves fliers plenty of time in line, too. Hotels are now starting to innovate their experiences and digital innovation is starting to be a differentiator.
Connected homes are driving adoption of the Internet of Things for most people, and it’s startups that are bringing many of the devices to the market.
If cold weather is your excuse for skipping the gym and suffering from a guilty conscious as you glance down at the Fitbit, UP or other wearable technology tracking every step you take, each stair you climb and every heartbeat, join the club.
Transportation is huge — so startups are naturally trying to address this market. More than one billion vehicles exist globally, while Americans drive an average of 14,000 miles per year and navigating this market could yield boundless opportunities. If you can change the way we transport people and things, you can potentially change the world.
When we give away our health data openly and freely, how can we also claim it is “protected” data? I feel certain we’ll see this decided in a court case in the not too distant future.
I am looking forward to the Power or Promise panel discussion this Thursday in Washington DC at the Carnegie Institution for Science. Registration is still open and its free! The presentation is sponsored by the American Institute for Research and will discuss the use of digital and social communications to encourage healthy lifestyles and influence positive health behaviors.
Michelle Berryman is speaking on Thursday, November 6th at the Duncan Anderson Design Department Gallery. Her presentation, “Exploring the Cadence of Great Experiences,” will continue our discussion of how understanding the habits and behaviors of our users over time and across channels and devices.
On October 26th Caroline Simmel and I will be presenting at the iMediaConnect conference on the work around structuring the upcoming Digital Design Center. The conference is called the Next Wave of Marketing and “will focus not only on anticipating the future, but creating it.”
This week in THINK office culture, Zach Gaskins from the dev team has started a War. A war among the company departments filled with deception, strategy and compromise – A Game of Thrones.
THINK is proud to have won a W3 gold award for the Edwards Andrews site redesign. Any great site has a full team behind it and in this case our client partners lead by Caroline Simmel provided the direction and support needed to create a industry defining web presence.